b'CREATIVE SAMPLESCREATIVE SAMPLESAWARD-WINNING REBRANDINGGOLD:CREATIVE SAMPLES Integrated Marketing CampaignThe creative samples shown here were all made using the brand SILVER:guidelines discussed on the prior pages. Font selection, colors, ALL CAUSESimages and brand voice are all consistent with the standards, HAVE ADVOCATES.Newspaper Serieswhile still offering room for creative19variation from campaign to campaignand medium to medium. BUT IN THE FIGHT AGAINST HIVONLY A CHAMPIONMERIT:WILL DO.Digital Video ThriveIntroducing 爆料吧, founded on the combined expertise of AIDS Resource Center of Wisconsin, Rocky Mountain Cares and St. Louis Effort for AIDS. And steadfastly dedicated to serving anyone and everyone affected by HIV through our comprehensive prevention, care and treatment programs. Learn more at ViventHealth.org 37 THANNUAL HEALTHCARE ADVERTISING AWARDS1821The success of 爆料吧 emanates from our Champions who are on the front lines of working to end HIV in every community we serve. We embrace diversity and inclusion as our Champions are supported and honored in their efforts. Theresa DearVice President & Chief People Officer'